In 2023, after 13 years honing in on my craft and being a Latina in corporate spaces, I knew it was time to trust the magic of new beginnings and bring the power of risk management to impact-driven founders who share the drive to make a difference in their communities and on the environment.

Especially for women, Latina, BIPOC, and queer businesses that have historically been undervalued and underserved—and remain severely untapped in today's economy—we need to have the risk mindset, strategies, and tactics, that support business success. We also deserve to have the safe, authentic and growth spaces where we feel seen and understood. Representation matters and we all deserve to build wealth, se ha dicho!

Through our work together, you'll discover why navigating risks confidently is the new lever to grow and scale, and you'll learn exactly how to apply it in your business. Are you the next founder I should work with? Reach out!

Risks are everywhere, but risk management is not—and I'm on a mission to change that. 

Rosalie Ennes, CPA
CEO and Founder
(she/her/ella)

-Gloria Steinem 

Empathy is the most radical of human emotions.

Good luck follows hard work.

Never stop learning.

Be kind, but take no sh**.

-Brené Brown

Choose courage over comfort. 

2X AWARD-WINNING AUTHOR

UC BERKELEY DUAL DEGREES

Certified Internal Auditor (CIA)

Certified Public Accountant (CPA)

15+ years experience

Prior to launching my own entrepreneurial venture, I spent thirteen years managing risk and optimizing operations at a Fortune 500 global beauty company, working my way around the world and up the ladder to Director of Global Operational Excellence in internal audit, before bringing my expertise to build and lead the internal audit function at a fast growing NY based apparel startup. I have extensive experience in risk management, finance, internal audit, operational excellence and transformation spanning across strategy, execution and reporting. My career started in external audit as a Big Four accounting professional. 

Throughout my life and career, I've served my clients, stakeholders and community in English, Spanish and Portuguese. I am a CPA, CIA, and earned a dual degree from the University of California at Berkeley in Business Administration and Latin American Studies. 

I'm a Bay Area native and a proud Portuguese-Ecuadorian American, who currently resides in New York City, and enjoys experiencing life through travel, food and tennis, and with my rescue dog Kira.

The Credentials

Consumer Brands Specifics

Stages | Public, Private, High-Growth, including Pre-IPO Startups

Channels | Direct to Consumer (DTC), Online / Ecommerce, Retail, Wholesale, including manufacturing

Regions | North America, Latin America, Asia-Pacific, Europe and Middle East

Industry | 15+ years in the CPG industry across beauty, food & beverage, and apparel, ex-Estée Lauder, Bombas, Jamba Juice, and KPMG

Expertise | Extensive experience in risk management, finance, audit, strategy, and operational excellence

Focus Areas | Strategic planning, financial analysis and profitability, accounting and reporting, process mapping and optimization (customers, vendors, inventory, payroll, IT), change management, leadership and team development, culture 

Credentials | CPA & CIA

Languages | English, Spanish and Portuguese 

In my 15+ year career, I’ve managed and executed operational and financial audits, advisory engagements, and special projects, working actively to identify and assess key strategic, financial, and process risks ranging from financial reporting, vendor / customer / inventory management, information technology, HR & payroll to company culture.

As part of these projects, I’ve evaluated control gaps, fraud exposures and improvement opportunities to drive value, and additionally conducted pre-IPO SOX and acquisition integration assessments to prepare entities for incoming requirements.

I’ve worked across multiple sales affiliates, functions and processes in the organizations, collaborating with cross-functional teams to implement the best solutions that create value for the organization. I’ve held leadership roles as the key audit leader for the LATAM region and retail stores, as well as stretch assignments as the audit leader for the North America region and PMO leader for the Diversity, Equity and Inclusion (DEI) pillar of an enterprise-wide Racial Equity Program.

After working on the front-lines of projects for several years, I was tapped to develop and implement a multi-year operational excellence program to transform the internal audit function with best in-class capabilities across people, processes and systems, moving from the front-lines to back-end operations where I drove us toward operational excellence. Amongst 150+ initiatives, both small and large-scale, this included repositioning the department, developing a mission, vision and KPIs, overhauling audit frameworks, methodology and systems, and rolling out a people development platform. 

Once I honed in on my skills at a large corporate company, I took my learnings to build and lead an internal audit function at a fast-growing startup. I designed it from the ground-up, everything from a strategy, operations and relationships perspective, including managing a team of both internal and co-sourced hires. In my time there, I developed a company-wide SOX compliance program that mapped out and evaluated the internal control environment across key processes, as well as executed strategic business projects in partnership with management to address risks identified in areas of customer service, supply chain, environment, social and governance (ESG), and compliance. I also deployed a curated risk education curriculum to embed a risk mindset into the organization. 

During my career, I’ve also had the wonderful opportunity to speak at numerous trainings, workshops, conferences and town halls, live, virtual and hybrid, on topics ranging from business acumen, technical skills to soft skills, including professional development and DEI trainings on unconscious bias. My speaker experience spans a wide variety of audiences, including employees, management, senior leaders, board of directors, audit committees, in sizes from five to 200. I'm passionate about helping us take risks confidently to unlock our next level and achieve success.

I’ve consistently received high performance ratings and recognitions for the work that I do, the fact that I continuously challenge myself, and the way I am able to deliver in a clear, dependable and quality manner. My approach to leadership is rooted in being helpful, objective and transparent, landing in the intersection where accountability meets empathy. I firmly believe together we can contribute to the best outcomes for individuals, teams and businesses.

The Details

To empower everyone with a risk mindset.

Vision

Our

To empower everyone to make confident and risk-informed decisions, no matter their background or role in the world. 

To empower the world to see Portecua Consulting, and internal audit, as a strategic partner, trusted advisor and value driver.

To help IMPACT-Driven BUSINESSES STRATEGICALLY PROTECT AND SCALE THEIR WORTH WITH A RISK LENS.

To help impact-driven entrepreneurs, CEOs and investors strategically protect and scale their worth by equipping them with a risk lens to assess, manage and optimize their businesses and use that to propel growth, representation and wealth.

Mission

Our

At Portecua Consulting

We believe in equality. We should all have equal access to the knowledge, resources and opportunities to be empowered, to grow and to succeed for the long-term.

EQUALITY

We believe empowerment leads to growth. We should have the risk mindset to grow, thrive and evolve as individuals, teams, businesses and communities.  We should scale our worth.

GROWTH

We believe in the empowerment of knowledge. We should have the risk knowledge, tools and support to make confident and informed decisions. We should know our worth.

EMPOWERMENT

Values

Our

Only 50% of businesses make it to their 5th birthday and only 35% make it to their 10th birthday (and women and people of color represent 70% of the population starting businesses)

Only 2% of businesses founded by women make over 1M in revenue (even less for women of color)

Only 2% of VC funding goes to businesses founded by women and people of color 

Stats we want to change